Reflecting On And Investing In The Future -Myassignmenthelp.Com

Question: Discuss About The Reflecting On And Investing In The Future? Answer: Introduction The task focuses on good corporate social responsibility behaviours that are undertaken by organisations. According to Suliman, Al-Khatib Thomas (2016), Corporate Social Responsibility (CSR) is a self-regulation practice performed by organisations. The efforts made by the managers to earn the trust of the people in a society and protect the environment are termed as the corporate social activities of an organisation. The task highlights some of the actions that have led to the improvement of societies as well as environment. The task focuses on five examples responsible actions executed by famous business organisations to attract the attention of the society and increase the reputation in the market. Examples of good Corporate Social Responsibility One of the popular companies that are involved in providing online shoes and clothes is Zappos. The company is a subsidiary of Amazon and is located in Nevada, USA. IT was formed in 1999 and has helped people to shop for various leather items that are attractive to them (Zappos.com, 2018). It is an internationally famous company and has over 1500 employees working for the betterment of the organisation. Hence, the CSR activity that the company is involved with helps in making the society better as well as provides compensation for the employees. According to Cheng, Ioannou Serafeim (2014), Zappos helps in selling shoes to the people and consequently make a huge impact in the society with the shoeboxes. The company is known to make money by selling the shoeboxes in a creative manner. This money made by Zappos, are donated to charitable organisations for the betterment of the society and children. This is one such activity that helps Zappos to ensure that the social impact related to performing successful business is maintained. The company also donates goods that can be useful for the children. Hence, the involvement of the employees plays a huge role. Zappos ensures that the employees involved in the volunteering of charitable work are given time off from work. This is because the company value the contribution made by the employees for the social cause. Mere working from 9 to 5, is not the motto that is set by the managers of Zappos. General Electric (GE) is an American public company that specialises in aviation, energy connection, digital, lightning, oil and gas. The company was formed in 1892 and is headquartered in New York. Over the years, General Electric has grown to become a household name and have tasted huge success in the international market. Along with the quality of products that are sold by the company, the focus also remains on the community and the environment (Ge.com, 2018). Products such oil and gas may cause problems in the environment and consequently to the lives of the people. Hence, GE contributes to the volunteering of social causes. The CSR activity undertaken by General Electric includes supporting senior care centres. This is because the managers of GE believe that the senior citizens of a community are the most neglected people. The profit of the company is donated to such charitable organisations, for the better lives of the people. Apart from the senior, the company also takes into consideration the condition of the children suffering from autism. They help in educating children so that they may have a bright future. It has been seen that the company provides over 1 million working hours per year for the betterment of the society (Korschun, Bhattacharya Swain, 2014). They also focus on the neglected urban population for its development and for the improvement of the environment in general. GE organises a Global Community Day in which the company coordinates with other companies for ensuring that urgent projects for the betterment of the society are undertaken. BMW is one of the most famous car manufacturing companies located in Bavaria, Germany. The company was set up 1916 and today it is known for manufacturing the best automobiles and motorcycles that are popular all over the world (Bmwgroup.com, 2018). The fame of the company is such that the brand is used in television. In this regard, it can be said that the company is also one of the biggest contributors to the social factors that affect business. It is to be noted that cars emit smog that causes air pollution. Hence, it is the duty of BMW to ensure that the environment is protected for the safety of the people living in the society. BMW takes pride in the contribution it makes to the society. The company is said to be one of the most socially responsible in the car manufacturing industry. Thus, the reputation of the company can reach sky-high due to the contribution it makes to the society. Within 2020, the company aims to help 1 million people. This can be done by setting up education campaign and creating programmes such as "The Schools for the Environmental Education Development Project". This can help in raising awareness of social and environmental issues. Apart from this, the company ensures that the success of the company is aligned with its success in the business. As stated by Poussenkova et al., (2016) the company provides a good example of a business model and the assistance that can be provided for a social cause. Another clothing company, Levi Strauss keeps it focus on the CSR activities that it undertakes. Levi Strauss is an American clothing company that was founded in May 1853. The company is known to make jeans that define the style statement of every generation. Despite suffering some setbacks in the business, the company have made amends by applying strategies that help in its growth. The revenue, net income and assets of the company have been on the increase for the last couple of years due to proper interaction with customers (Levistrauss.com, 2018). Hence, the CSR activities that the company is involved with help in reducing the negative impact on the environment. As observed by Tai Chuang (2014) Levi Strauss aims to prevent the degradation of the environment and the conservation of natural resources. The company is a major contributor to the human rights and environmental causes. It can be said that, like BMW, Levi Strauss also has its own campaign that addresses the safety and the conservation of the environment and natural resources. The Worker Well Being Initiative helps in providing a proper work-life balance for the employees working in the organisation. They have also contributed to the use of less water for the manufacturing of their jeans. As of now, the company have managed to save over one billion litres of water. In the future, the company aims to improve the programme and by 2020, aims to launch the campaign so that other people and organisations can follow the footsteps for preserving the environment. Thus, it can be said that the focus of Levi Strauss remains on the safety of the environment. Starbucks is considered to be the most famous coffee company and coffee chain in America. The company was founded in 1971, in Seattle. The company operates in over 23,768 locations. The company is known to take care of the employees and meet the requirements of the customers that are intrigued by the consumption of the products (Starbucks.com, 2018). The main code of business conduct of the company is the ethical and social responsibilities. The focus is not only customer centric but also environmental centric. Thus, this makes the company a global success and help in establishing a proper reputation in the market. The focus of Starbucks has been to be ethical as well as social while conducting business. The aim of the company is to create products that can be beneficial for the customers as well as the environment (Carroll, 2015). Hence, the company have started campaign programmes such as C.A.F.E for setting guidelines. These guidelines help in maintaining the quality of the products, social and economic responsibility along with managing the environment. They even have a partnership with Ethos Water that provides clean water to the people. This water is used for the manufacturing of the coffee as well. According to Clapp Rowlands (2014), the biggest advantage of Starbucks is the fact that it focuses on the need for social improvement rather than the company. This is one of the main reasons behind the reputation of the brand and the fan following it has in the markets across the globe. Conclusion Thus, it can be concluded that every organisation needs to focus on the CSR activities for maintaining its reputation. The CSR activities help companies to remain organised about the manner in which business can be carried on in the organisation. It is seen that every company enjoys success because they focus more on the development of the community. Companies such as BMW, Levi Strauss and Starbucks focus more on the development of the community. This leads to the increase in reputation that becomes the main strategy for success in the competing market. Reference Bmwgroup.com. (2018).Bmwgroup.com. Retrieved 30 January 2018, from https://www.bmwgroup.com/en.html Carroll, A. B. (2015). Corporate social responsibility.Organizational dynamics,44(2), 87-96. Cheng, B., Ioannou, I., Serafeim, G. (2014). Corporate social responsibility and access to finance.Strategic Management Journal,35(1), 1-23. Clapp, J., Rowlands, I. H. (2014). 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